Home Support Campaign
Campaign creative concept creation
Social media design
Animation
Home Support is one of Origin’s product offerings which is 24/7 emergency assistance for customers’ homes.
The brief was to design a series of campaign creatives and digital assets based on the concept of a ‘happy house’ character. The character needs to have three different poses for multiple touchpoint applications. The overall feel should be delightful and fun.
Design process — from supplied sketch to final
Adhering to Origin brand guidelines of mixed media design, I sourced various stock imageries and combined them to form the series. The challenge is ensuring that even though each image is derived from a variety of stock imagery treatments, together they need to look like they belong to one family.
I also made sure that the final result has sufficient brand nods to make it distinctively Origin’s look and feel.
